Forrester conference focuses on digital, social
Digital marketing, social media and analytics were some of the hot topics at Forrester Research's Marketing Leadership Forum 2012, held last month in Los Angeles. b2b marketers from such companies as Adobe Systems, Hewlett-Packard Co. and IBM Corp., …
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Why B2B companies should use social media
She quickly responded on Facebook with the following comment: Why should B2B companies use social media? It's a great question and one that can't be answered effectively in a Facebook comment. So here's my longer answer.
Read more on InvestmentNews (blog)
Innovative Technology Leaders Show Support For NetSuite SuiteCommerce
At the heart of CaaS is NetSuite SuiteCommerce, a new commerce-aware platform that provides a central system to manage all transactions with consumers and other businesses regardless of touchpoint (website, smart phone, tablet, or social media site).
Read more on MarketWatch (press release)