Evaluating content ROI remains top challenge for senior marketers
In the most recent Association of National Advertisers Top Concerns Survey, accountability and reliable ROI were noted as the most pressing issues for senior-level marketers. In fact, accountability ranked well above any other noted issue this year …
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iCompass Technologies Selects ROI Media Works as Internet Marketing Partner.
iCompass Technologies, a cloud-based meeting, records and content management service for local governments across North America has tasked ROI Media Works to grow its online presence by utilizing integrated online marketing strategies.
Read more on PR Urgent (press release)
How to Track the ROI on Print Marketing
One of the amazing things about the Internet and any online based marketing is that you can so easily track the return on investment. Google's AdWords and Analytic, as well as other online software make the whole process of tracking easy, transparent …
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