(PRWEB) December 14, 2012
Epom Ad Server, a leading provider of ad serving technologies operating by Epom Ltd., is announced the launch of new, breakthrough features in order to extract full and fair economic value. Epoms innovative solutions now empowers leading ad networks to more efficiently and effectively maximize revenue in the increasingly sophisticated ad landscape.
Epom Network solution was developed in priority to CPA Networks and includes all types of action tracking, auto optimisation options, affiliate offers prioritization, capability to implement and automatize rates by countries, real-time reporting.
With the help of Epom Smart CPA Optimisation feature, all publishers and advertisers who work with CPA model, will benefit from specially developed algorithm, that collects information over the period of two weeks and analyzes in real time which landing performs better and gives higher priority to a certain landing page.
Another vital for affiliate network capability is CPA Frequency Capping. This feature is especially useful for those advertisers and agencies, that want to reach unique users, while it allows to have more personalized advertising displayed to costumers on the web sites.
“We’re extremely excited to enhance Epom Ad Server capabilities because they really attacks some of the most fundamental challenges facing ad networks today,” said Adam Jablonski, CEO at Epom. “Specifically, we think it’s highly important to create all necessary conditions for ad networks to increase ad revenue streams in a way the user can understand and control its ad campaign in a consistent way.
Epom Ad Server allows ad networks to manage and optimize their inventories in one unified platform. We created powerful audience segmentation tools, that enables our clients to distinguish their unique users. Furthermore, Epom is young and dynamic company, it means we are doing all our best to correspond our costumers goals and wishes and are set for costumer development. We believe, this is essential part of costumer service and attitude to clients, in general. Finally, we are keep working on implementation of new features in order to be the most flexible and extensible solution in the market. We believe this combination of capabilities and continuing developing of new ones makes Epom Ad Server a platform many ad networks can truly trust and build business on the long-term basis.”
Established in 2011, Epom is a Warsaw based company that develops ad serving and ad management solutions for publishers, multi-site content networks, ad networks, and advertisers.
Epom enables its users to run display, video, mobile ads in one place thus saving time, resources and bringing more profit. Epom is massively scalable platform suitable for any impressions volume that needs to be served.
For more information, visit http://epom.com/.