(PRWEB UK) 21 July 2012
The recently announced responsible marketing pact from the big alcohol producers was a welcome initiative, however, research commissioned by communications and social media agency Seal shows that consumers and brand marketing teams are way ahead of compliance.
Some 79% of respondents to the survey of 1,000 Facebook users said they engage with alcohol brands across the social landscape. Although Facebook dominates Twitter, Google + and Pinterest were also used by the sample to engage with alcohol brands. The survey also showed: