Student Trend Briefing by LS:N Global
Event on 2013-04-24 12:00:00
A half-day LS:N Global Trend Briefing for students & recent graduates by The Future Laboratory, organised by The Trend Boutique.
For this Spring Summer 2012 Trend Briefing, LS:N Global Editor James Wallman will guide you through the key themes and trends that are influencing consumer thinking and setting agendas, such as:
Strange Days: The fourth industrial revolution and its impact on how we do business, buy products, retail brands and structure organizations.
UK Consumer Attitudes Audit: Our nationally representative survey of UK householders will remind you that the Next Normal is even further from the New Normal you had just started getting used to.
The Dawn of The Mega-Systems: Apple, Google, Facebook, Weibo and Amazon are no longer simply trading platforms. They are the mega-systems of tomorrow, within which most of us will socialise, shop, hire, create, manage and live our lives.
Generation I: Now that the first generation of digital natives has come of age – and the hauling, hacking, skittering and multi-screening habits we predicted in Generation D have gone mainstream, in true The Future Laboratory style, we turn our attention to what and who is next – those born after 2002. Prepare your brand for feather-light flexibility, glance-controlled media, wearable technology and borderless sharing – the all-new habits and expectations of the next group of consumers for whom digital is intuitive, which we call Generation I.
Re-enlightenment Rising: From the possibility of life on Mars to the discovery of the God particle, science is suddenly in the news and in our wider consciousness. It is also in our galleries, theatres and fashion and lifestyle shoots. At the same time, scientists are drawing on the worlds of art, infographics and culture to help us all better understand everything from dark matter to quantum mechanics. As a result, the worlds of science, commerce and culture are colliding – in a way not seen since the Age of Enlightenment.
Doors open at 12.00 – Trend Briefing 12.30pm -4.00pm
at Broadway Cinema
14-18 Broad Street
Nottingham, United Kingdom