Waltham, Mass. / Friday Harbor, Wash. (PRWEB) September 05, 2012
NetProspex and Buyer Persona Institute today announce a joint eBook, For Compelling Content, Let Your Buyers Be Your Guide.
For Compelling Content, Let Your Buyers Be Your Guide offers tips, real-world examples and proven best practices for how marketers can shape a successful content strategy using buyer personas. The eBooks authors are persona marketing expert Adele Revella and B2B marketing veteran Maribeth Ross. Revella is founder and president of Buyer Persona Institute, a training and coaching consultancy helping B2B marketers understand and harness the power of what really matters to buyers. Ross is VP of Marketing at NetProspex, the leading provider of verified, crowd-sourced business contact data services.
According to Revella and Ross, many marketers struggle with developing compelling content that will resonate with prospects. However, researching and documenting a buyer persona, a detailed profile of an example buyer that represents the real audience, has emerged as an effective way to informand transforma content strategy. This eBook provides practical insight into how marketers can align buyer personas and content development to take the guesswork out of content marketing and improve results.
The eBook was unveiled at Content Marketing World, the largest gathering of content marketers hosted by the Content Marketing Institute, Sept. 4-6 in Columbus, Ohio, where Revella is presenting her Building Buyer Personas workshop.
For Compelling Content, Let Your Buyers Be Your Guide is already receiving praise from the best and brightest thinkers in the industry.
Understanding how to interview buyers, and gather and apply these insights is at the heart of successful content marketing, said David Meerman Scott, bestselling author of The New Rules of Marketing & PR. No one grasps this concept better and illuminates it more brightly than Adele Revella and Maribeth Ross, in their new eBook, For Compelling Content, Let Your Buyers Be Your Guide. This is a must-read for anyone involved in messaging, marketing content, sales enablement or strategic marketing.
Joe Pulizzi, founder of Content Marketing Institute and co-author of Managing Content Marketing said, Adele and Maribeth have put together a critical and necessary resource to help enterprise companies get a better understanding of exactly who their buyers are. The templates alone are worth thousands one would pay in consulting. First rate all the way.
For Compelling Content, Let Your Buyers Be Your Guide was developed to serve as a regular reference guide for B2B marketers tasked with engaging prospects. Highlights from the eBook include: