Portland, Oregon (PRWEB) February 19, 2013
The International Institute for Analytics (IIA), a technology and market research firm focused exclusively on the business analytics industry, today announced continued growth in membership and expanded research offerings. This includes 20% growth in revenue and a 25% increase in research clients from 2011 to 2012. IIA is responding to the rising demand from enterprises for research assistance to support the expanded adoption of analytics as a critical business differentiator. Committed to meeting this demand, IIA increased staff, opened an office in Boston, Mass., and recently closed a round of funding.
Each day organizations capture exponentially larger amounts of data and face the challenge of how to best utilize it. With analytics, organizations can dive into the data to discover patterns and build their knowledge of customer behavior to devise meaningful strategies for competitive differentiation, said Jack Phillips, CEO, IIA No other market research firm has the depth of knowledge about how analytics can maximize the value of enterprise data. With our expertise in enterprise analytics programs, we help organizations apply the understanding of how, when, where, and why events occur to shape strategic business decisions.
Membership Growth and Strategic Partnerships Attract Funding
While analytics is a compelling business differentiator, few organizations are confident in their ability to successfully build, fund, and prioritize a dedicated analytics program. As the only paid research firm devoted exclusively to the study of analytics, IIAs unique approach ensures objectivity in meeting the needs of practitioner organizations through peer-based and faculty-sourced insights delivered through phone briefings, online resources, and live events. The firms proven methodology respects the unique spirit of collaboration among participants, research faculty, and the IIA team.
In 2012, IIA added 21 new accounts including the Cleveland Clinic, Neiman Marcus, University of Pittsburgh Medical Center, and Starbucks and renewed membership from CVS, Partners Healthcare, S Group, Lojas Americanas, and HealthEast Care System.
According to Phillips, The Health Care and Retail industries are seeking a greater understanding of the value of analytics as evidenced by the growth in membership in these markets. We continue to provide insight into proven methodologies for organizations seeking to build and optimize their analytics programs. Our recent launch of the Banking Analytics Research Council is further evidence of our deep knowledge in these vertical markets.
In addition to attracting high caliber membership and faculty, IIA published Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data. In this book, Tom Davenport and the IIA Faculty present a definitive guide to enterprise-level analytics strategy, technology, implementation, and management. It details the latest techniques and best practices in the field of analytics and offers proven strategies for profiting from big data and predictive analysis in enterprise organizations.
Building on a record of growth, IIA recently closed a $ 1 million fundraising round consisting of equity investments from strategic and individual investors and debt financing from KeyBank. The funding will be used to expand its research, sales, and online commerce capabilities in 2013. (See release: http://www.prweb.com/releases/2012/11/prweb10174443.htm).
June 2013 Chief Analytics Officer Summit Date Announced
In response to feedback from faculty, underwriters, and customers, IIA announced the Chief Analytics Officer Summit to be held in Chicago, IL Wednesday, June 19, 2013. This invitation- only, 1-day symposium will consist of faculty-moderated discussions and leading practice presentations across industries. The format is designed to be highly interactive to harness the power of collaboration between peers and experts in the field of analytics.
IIA Service Offerings:
The need for a deep, analytical view of market dynamics, competitive positioning, and growth opportunities continues to fuel technology spending and investments by enterprise organizations in specialized research in the area of analytics. IIAs service offerings are extensive and have expanded to include: