getting the picture: opportunities in local tv
Event on 2013-04-24 09:30:00
If you are interested in the opportunities that the now-established local tv framework offers – whether creating, commissioning or supplying content; planning, selling or buying airtime; or exploring models of collaboration and partnership for commercial or social benefit, then this is the event for you.
Run by the Liverpool Screen School at Liverpool John Moores University this free to attend event will bring together a range of highly engaging and informative speakers from a range of sectors and stakeholder groups to explore the opportunities and the realities of the new local TV framework.
The event programme will focus on a number of themes, including:
- COMUX and its opportunities for licensees
- Crossplatform content and delivery
- Media planning and tv advertising
- Civic engagement and social and economic impact
Confirmed speakers include:
Comux
Ed Hall – Chief Executive, Comux UK Ltd
One of the UK’s leading television entrepreneurs, Ed has worked on more than eighty television channel launches on all UK platforms and also in Asia, the Middle East, Africa and Australia. Ed’s vision for a community-owned transmission infrastructure for local television resulted in the creation of Comux UK, which won the licence to run the local television multiplex, in January this year.
TV advertising
Neil Mortensen – Research and Planning Director, Thinkbox
Neil Mortensen is Research and Planning Director at Thinkbox where he has responsibility for Thinkbox’s research and planning teams and sits on the Thinkbox board. Prior to joining Thinkbox in 2011, Mortensen was Research Director of OPera OMG. He is also a former Director of Research for ITV.
Thinkbox is the marketing body for commercial TV in the UK, in all its forms. Its shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV who represent over 90 per cent of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today's TV.
Crossplatform content and delivery
Matt Locke –Director, Storythings
Matt established Storythings in 2011 to experiment with new ways of telling stories. Before this, Matt was Head of Multiplatform Commissioning at Channel 4, responsible for a £7m budget for multi-platform projects around some of Channel 4’s biggest brands, and developing a new commissioning strategy based on emerging audience behaviours. Prior to this, he was Commissioning Editor for Education at Channel 4, and, from 2001-2007, Matt was Head of Innovation for BBC New Media. In 2010 he was listed in both Broadcast Magazine’s ‘Hot 100’ and Wired Magazine’s ‘Wired 100’.
Matt is on the Advisory Boards of the National Media Museum, Culture 24, The Edinburgh International TV Festival, The Children’s Media Conference and The Brighton Photo Biennial. He also sits on the BAFTA Children’s Committee and the BAFTA Learning & Events Committee.
Professor Dennis F. Kehoe – Chief Executive, AIMES Grid Services Ltd. (an award-winning Cloud Services Provider)
Previously the Saxby Professor and Royal Academy of Engineering Research Professor at the University of Liverpool, Dennis is the Deputy Chair of the Data Centre Alliance, having specific interest in the creation of high growth, high technology businesses, emanating from cloud computing.
Dennis has led major research and development projects funded by the UK Government (in particular the Technology Strategy Board) and the EU (including the European Space Agency). His current focus involves the simultaneous, cross platform delivery of new digital services, incorporating live TV streaming, integrated with new tools for collaborative content creation. Layered onto this will be intelligent analytics, to enable finely tuned targetting of commercial and public service advertising.
As part of the winning consortium for the Liverpool City Region L-DTPS license, Dennis looks forward to hosting and delivery of live TV streaming at the next generation, ISO 27001-certified AIMES data centre.
Social and economic impact
Kerry Traynor
Kerry is a PhD student at the Institute of Cultural Capital, researching the impact of local media. Kerry’s study will explore the ways in which local media can contribute to increased civic participation and the creation of social and cultural capital, particularly within urban conurbations with low levels of democratic engagement.
The Institute of Cultural Capital is a strategic collaboration between the University of Liverpool and Liverpool John Moores University, committed to supporting and undertaking high-quality, collaborative and inter-disciplinary research that interrogates the concept, existence and relevance of cultural capital in contemporary society.
Lia Nici – Executive Producer, Channel 7 and Lincolnshire Living
Lia has spent the whole of her career working witihn the television and video industry – producing programmes and as a lecturer.
Channel 7 (a community interest company) is a wholly owned subsidiary of the Grimsby Institute and currently broadcasts on Virgin Media 879 in Northern Lincolnshire to a population of approximately 165,000. It is the UK's longest-running local television station, with a 15 year history.
The channel was awarded the L-DTPS 'Grimsby' licence in September 2012 and will increase its transmission footprint to Northern Lincolnshre and East Yorkshire with a minimum population reach of 270,000.
Avid (parallel session)
Kevin Usher – Director Media Enterprise Segment Marketing, Avid
Kevin has been with Avid for over 18 years. Throughout his tenure he managed the Solutions Development team and the Product Management and Product Marketing teams in EMEA. His experience in the broadcast, television and communications industries spans over 28 years with previous positions held at Sony Broadcast and Communications, Grass Valley Group, Independent Broadcasting Authority and Phillips Telecommunications. Kevin is a Director of the Media Enterprise segment marketing team with responsibility for Avid storage, server and News systems
Sponsors and supporters include:
at The Redmonds Building
Brownlow Hill (corner of Brownlow Hill and Clarence Street)
Liverpool, United Kingdom