Collision – is Techville eating Adland? The Debate, the Dinner & Drinks
Event on 2013-05-14 18:30:00
Is Techville eating Adland?
Today's marketing landscape is more complex than it’s ever been – marketing automation, real time bidding, a plethora of platforms, media fragmentation. Computer algorithms are shaping our world. In the next Collision we will look at how the automation of Adland is developing – where are agencies, startups and brands in this new context?
Adland is being asked to become expert in both art & science. How is it taking advantage of this to make more money? With the plethora of data to show how marketing is performing, how is it using insight to drive great campaigns that result in real growth?
Techville is building new platforms and tools. Which ones will marketers and agencies adopt and why? Who is making money? Which brands are doing a great job and why? We will hear from all the players in this new game. And with a bit of luck, we'll learn how we can actually win.
NB this ticket price includes Welcome Drinks, the actual Debate and a Three Course Dinner with wine.
Centre Point, 101-103 New Oxford Street
City of London, United Kingdom