Amoco commercial – early 1969

Groovy commercial for what was then American Oil. “The American Scene” personified Madison Avenue’s warped perception of youth in the late ’60s. They wanted a mod Nehru jacket’ed pop group and what they got was a cheesy “bb-bah-BAAAH!” style which instead sounds like SCTV’s “Five Neat Guys” I’ll bet the twitterpated gas station attendant forgot to check the bass guitarist’s oil. 30 cents a gallon, folks – c’mon!!

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25 Responses to Amoco commercial – early 1969

  1. inkey2 says:

    Amoco Oil Co. was the? first company to give me a credit card back then it was very hard for a young person to get credit. It was because of Amoco I was later able to get all the major credit cards and eventually get a mortgage on a house

  2. sneakers55 says:

    TheZepmeister They had a number of photographic techniques that would do the effects. And the sign was? probably on the ground.

  3. sneakers55 says:

    Wiley84 And then? BP managed to stagger from one disaster to another.

  4. JBofBrisbane says:

    - In Australia, BP bought out Amoco circa 1982. I thought BP’s biggest marketing blunder was to replace the “BP Shield” logo recognised the world over with that silly pinwheel design that? says nothing about who it belongs to.

  5. a1cjlock says:

    The Gas Guy is like HOW? THE FUCK THAT CHICK GET UP THERE?!!

  6. Hijodelaisla says:

    BP may want to consider bringing the old? Amoco name out of mothballs right about now.

  7. TheLizardKing1967 says:

    My parents bought a 1969 Chevy Impala when I was a little kid. We called it the green BOMB because it smoked like a freight? train. LOL

  8. TheZepmeister says:

    That chick had some balls to sit on that sign!!? They didn’t have cgi back then.LOL

  9. MeowMonkey says:

    I wouldn’t mind having this song to play at cruise ins! Thanks so much for uploading this! It’s so sad that the petroleum industry isn’t making quirky, fun little? commercials for their products like this anymore.

  10. afvc1980 says:

    Was the best gas , clear as water. Nothing like the garbage the? feds make
    us buy today.

  11. enigma413 says:

    It does rock. I miss American.? Thank you for nothing BP for replacing the torch and oval.

  12. nascarkelly1 says:

    hahaha?

  13. thejoint25 says:

    In my area, they even? got rid of the Amoco name for the gasoline. Awful.

  14. a1cjlock says:

    I miss Amoco, but the way BP changed it you? think Amoco never left minus still keeping the name on the type of gas..

  15. David Brailsford says:

    I? like the Amoco guy’s reaction, “Who the heck are these hippies?”

  16. Wiley84 says:

    In a blunder of classic proportions, bp took the best, well-known and respected gasoline brand? in the USA (Amoco Torch and Oval) and replaced it with a silly new age helios. Ten years later and they haven’t recovered their brand recognition yet. Pretty stupid move by the Brits.

  17. crazymovieguy2 says:

    It’s great to see this add.? My dad had an amoco servo and we had all the promotional stuff. He got some great “besemar” wear plates from America for selling a certain amount of petrol. It was all very swish. GMD

  18. indyrandy says:

    yes …thanks for posting ….we? miss amoco standard oil here in the midwest……….bp just doesn’t do it

  19. MightySaturn5 says:

    At :25 the girl that was on top of that 27 foot revolving sign fell and? ended up owning Ammco. She ended up recovering and decided to use her money to help those that were suffering, since she herself had bad memories of the fall she bought herself 380 lbs of marajiuana and shingled her house with it.

  20. Green18600 says:

    Excellent Commercial!! The following advertisement from Amoco in early 1969 had energy, spotaneity, zip, panache, balance, and openness in the clip.? A Solid 6!! Well Done!!

  21. headley62 says:

    Great commercial from my favorite time. The 1960′s seemed? more modern than today.

  22. Del655 says:

    Love this commercial!? The girl on the rotating sign and the reverse-negative effect at the end.

  23. Badgerinmaine says:

    That was fun…kinds of reminded me of? something The Association would do. Remember when going to the gas station was actually fun?

  24. tomovox says:

    You and You Tube are THE BEST!! I thought I had hallucinated this commercial all these years. No one recalled this, but I remembered that there was something having to do with a girl sitting on top of that sign! We had STANDARD here in Chicagoland, but all I remember is wanting? to sit on top of one of those signs too!

  25. howardstern666 says:

    Nice analogy and references, OvTvAgogo! ? They wanted Blue Cheer but instead got the Cowsills!

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