Fenton, MO (PRWEB) October 23, 2012
Today, InteliSpend Prepaid Solutions announces a new virtual card and activation features that deliver significant value and flexibility to marketers in search of fresh incentives for their consumer promotions.
A virtual card is now available, further evolving prepaid from its plastic origins. Virtual will enable companies to get their consumer promotion to market faster by eliminating card production and shipping time. The virtual card provides instant delivery and consumer gratification and reduces cost by eliminating production and costly fulfillment.
Think about a manufacturer that wants to refresh the typical in-pack sweepstakes to appeal to consumers tired of the typical fulfillment process. Instead of receiving their prize in 8-10 weeks through snail mail, the consumer opens a promotionally marked package to reveal a redemption code (or a non-winning message) and instructions on how to proceed immediately. The consumer experiences instant gratification while the manufacturer saves money.
New activation features allow companies to give out live cards or distribute cards that you activate once a consumer has done what is desired of them. Companies can also leverage an online survey tool to gain key consumer insights during the activation process.
Consumers are becoming accustomed to instant gratification. The evolution of prepaid empowers companies to reach a broader consumer than ever, know their consumer better, and do so with greater speed and security. Its safe to say, plastic has evolved in very valuable ways.
About InteliSpend: InteliSpend Prepaid Solutions, LLC, an independent entity within Maritz Holdings, Inc., is an issuer and reseller of American Express